Industry Characteristics

The camera module market is divided into 2 types based on industries' merging trend: non-mobile phone camera module and mobile phone camera module. The non-mobile phone camera module market has recently become a newly emerging market as car makers started installing front and back cameras (that they used to install only in luxurious cars) to small and middle size cars. We are targeting diverse market with our ATM camera modules, game player cameras, web cams, and CCTV high-resolution camera modules.

The mobile phone camera module market is changing from the CCD type to the CMOS type, and low-resolution camera module market's continuous price decrease that led to low profitability and domination of Chinese and Taiwanese companies made the market turn to on high-resolution, advanced function, and small came modules. As mobile phone camera function is a basic feature, smart phones are equipped with advanced features such as at least 8 million pixel, optical image stabilization, micro automatic-focusing, and optical zoom, resulting in more and more competition in Korea and overseas.